Breaking It Down:
What You Need to Know about Millennials and the Changing Landscape of Banking
Millennials are changing the way banks do business. As we race to adapt to their unique needs and diverse consumer expectations, we can feel confused, tired and unsure of what the future really holds.
As a consumer, 71% of Millennials would rather see the dentist than listen to what banks are saying. It’s easy to see why both parties may not be clicking with each other and causing frustration for the other.
The good news: All hope is not lost! In this session, national Millennial expert Lindsay Boccardo will show you how to think differently about the future of banking and your Millennial customer. She will give you the Millennial viewpoint on what’s working (and what’s not) in banking and what her generation is looking for from you as they enter their early years in the workforce.
In this session, you will learn:
Millennials are changing the way banks do business. As we race to adapt to their unique needs and diverse consumer expectations, we can feel confused, tired and unsure of what the future really holds.
As a consumer, 71% of Millennials would rather see the dentist than listen to what banks are saying. It’s easy to see why both parties may not be clicking with each other and causing frustration for the other.
The good news: All hope is not lost! In this session, national Millennial expert Lindsay Boccardo will show you how to think differently about the future of banking and your Millennial customer. She will give you the Millennial viewpoint on what’s working (and what’s not) in banking and what her generation is looking for from you as they enter their early years in the workforce.
In this session, you will learn:
- Why traditional banking strategies aren’t working as they used to
- What Millennials worry about as consumers and why it matters for your industry
- How to communicate to the deep needs of the Millennial generation to your staff
- What Millennials want from you when they walk in the door to your bank
- Millennials’ perspective on the future of money
- The factors that are influencing Millennial financial decisions